Verve, a full-service furniture dealer, partnered with Martin Brower to transform their 18,000-square-foot headquarters. As a global logistics powerhouse, Martin Brower needed a partner that could move fast and scale with them. Verve, known for providing great-value office furniture, delivered a modern, functional, and beautiful space within the client's tight budget and timeline.
Martin Brower
Furnishing Success for:
Client Requirements
Martin Brower sought help in furnishing their new office space. Verve aimed to address several key requirements and objectives, including:
Adaptability: As a fast-paced company, Martin Brower needed a flexible furniture solution that could adapt to fluctuating team sizes—a common and often expensive issue in office environments. This adaptability was crucial to avoid costly future reconfigurations.
Scalability: Martin Brower needed a reliable partner capable of managing the entire furniture portion of the project, with the potential to implement the solution across its multiple locations, ensuring consistency and cost-effectiveness.
High-Quality, Budget-Conscious Furniture Solutions: Martin Brower had strict budget constraints and wanted a solution without compromising on aesthetics or functionality.
The Solution
Solving Adaptability: Apricot's Unique Benching System
The cornerstone of our solution was a modular benching system by Apricot, Verve’s in-house brand. This system allows desks to be easily adjusted or added as the team grows, addressing Martin Brower's core need for adaptability. Apricot's modular system stands out for several reasons, including:
Flexibility: The system can be quickly reconfigured to accommodate changing team sizes without the need for extensive renovations.
Cost-effectiveness: Its versatility reduces the need for future furniture purchases, providing long-term value.
Sustainability: The system's longevity and multi-purpose nature contribute to reduced waste over time. The evergreen line and replaceable parts also lend to a sustainable approach to furniture.
Solving Budget Constraints: Smart Curation of Modern Designs Without the Premium Price
Martin Brower wanted modern space without the premium price tag. Leveraging our base of partners we curated portfolio a high-quality commercial furniture at less than $20/sq ft, compared to the typical $24-30/sq ft that most dealerships offer. We did this without sacrificing design intent or product quality, thanks to a thoughtful client service team with tenured designers. This included workstations, task chairs, and booth seating that aligned with Martin Brower's branding and culture. We chose a modern, simplistic style to ensure full functionality without overspending on custom finishes.
We used high-quality, value-driven products, including:
Ergonomic task chairs to promote employee well-being:
Open-plan solutions that balance privacy and collaboration:
Collaborative furniture pieces, such as tables, meeting booths, and lounge seating, to encourage teamwork.
The FORMA chair
The Forma Chair by Apricot is a commercial-grade chair at an affordable price; crafted for exceptional support and versatility, placing users at the heart of their workplace. Its lumbar support and contoured upper backrest promote healthy posture, while its innovative eight adjustment points ensure a personalized fit for all. With its breathable backrest, this chair seamlessly combines modern aesthetics with comfort.
The PARLA Benching System
PARLA benching system by Apricot is thoughtfully designed for modern workers. The sit-stand benching system features dual motors and 4-memory programmable adjustments. It provides an easy way to adjust each desk to the perfect position and offers convenient access to power sources. Each workstation is equipped with Surface-mounted power giving users a handy power source for portable devices, while integrated wire management and daisy-chained table frames cleanly power entire workstation banks.
Solving for Scalability: Easy to Rollout Furniture Standards
Our work with Martin Brower was designed not just for their immediate needs but as a foundation for future growth and expansion. By developing a comprehensive and flexible solution, we positioned ourselves as a long-term partner for Martin Brower's evolving workspace requirements.
Key elements of our scalable approach included:
Tailored Furniture Standards: We've developed a tailored portfolio of furniture solutions exclusively for Martin Brower. This curated selection allows for quick and consistent implementation in new or expanded offices, streamlining the expansion process.
Standardized Finishes: We have identified and established a set of standard finishes specifically for Martin Brower. This ensures consistency across all their current and future office spaces, maintaining a cohesive brand image as they expand. The finishes are also neutral enough to work across a broad range of design concepts.
Proactive Logistics Planning: Our team continually plans our logistics to service Martin Brower's needs at any given time. This forward-thinking approach ensures we can rapidly respond to expansion requirements, minimizing delays in setting up new spaces.
This scalable solution allows Martin Brower to maintain consistent quality, efficiency, and brand representation across all its office spaces, current and future. As they grow and redo their offices across Canada, Verve has been able to deliver the same high quality product and service to EACH of their locations.
CONCLUSION:
Workspace Excellence
This was a successful project that met all of Martin Brower’s requirements. Working closely with the project designers, we created a fresh, budget-conscious workspace featuring modern workstations, task chairs, and booth seating that aligned with Martin Brower's branding and culture.
The project's success hinged on early client engagement, design flexibility, and our selection of high-value products. This ensured a successful outcome and laid the groundwork to successfully help serve Martin Brower's other Canadian offices.
By continuously refining our approach Verve is better positioned to deliver innovative, cost-effective, and tailored furniture solutions that genuinely meet the evolving needs of our clients.
Verve’s Future Outlook and Impact
Looking ahead, Verve is well-positioned to revolutionize Canada’s office furniture industry. In just one year, we've delivered 500,000 square feet of furnished space and gained the trust of Canada's leading landlords and mid-market tenants.
Our mission is to make exceptional office spaces accessible to more people through a hassle-free approach.By maintaining our focus on simplicity, quality, and value, we will continue to help a diverse range of businesses across various sectors create workspaces that genuinely work for them.